As a shared drive to support emerging talents that work responsibly, ALPHA and Magasin du Nord have invited six emerging designers to create implosive design experiences in the windows of Magasin, facing The Royal Theatre. Marie Sloth Rousing, Jeppe Juel, Vika Im & Nina Sandgaard, Belinda Rasmussen and Andri Unnarson - former ALPHA finalists as well as new graduates - unpack sustainable practices and social norms realting to gender, body and sexuality. Their work straddle video, installation, clothes and collectible design and offer new approaches to responsible change through the lens of fashion.

Marie Sloth Rousing - Manner

Manner is a filmic work showing Sloth Rousing’s first collection. Shirts and tablecloths are united and form the starting point for a performance where people dressed in the ”shirt tablecloth” sit at the table and eat and drink. Their movements are inhibited by the restrictive shirts, and the carefully planned dinner spills on the white tablecloth which is marked by the gathering. Sloth Rousing connects fashion, body, and performance and focuses on the social relationships that characterize us and leave physical traces. 

Andri Unnarson - Feel my Masculinity 

Andri Unnarson’s work is based on the designer’s own experiences as a homosexual in the violent reality that exists in a patriarchy. Based on biker culture, which is both hypermasculine and homo-erotic, he’s created a collection of upcycled leather, recycled materials, and textile waste, which is processed using the traditionally ”female” craft crochet.

Jeppe Juel -  Amorphia

Mixing clothing, sculpture and digital art and using materials reminiscent of skin, hair, and body fluids, Juel’s garments become a direct extension of the body. Amorphia is a study of fashion’s potential to create new, more abstract and alternative expressions and narratives around our culturally constructed bodies. The body is not static, but always in process and can be shaped, recreated and rediscovered using fashion and digitization.

Vika Im & Nina Sandgaard - Genderosity

Vika Im works and deals with gender norms, the gendered body, beauty ideals and body language, and the ways in which they are experienced as problematic. Based on thoughts about femininity, future generations, and women’s ability to create life, her work revolves around empowerment of women. As a reproduction of the shapes and layers of her clothing collection, she and graphic artist and illustrator Nina Sandgaard have created a window installation with flower petals that symbolizes the mighty and life-giving vulva.

Belinda Rasmussen - Display Floating in Space

Through a series of experiments, Rasmussen creates material compositions with glass, Swarovski stones on leather, 3D printing, plaster, and surface contrasts. With a focus on craftsmanship and tailoring created using deadstock material, Rasmussen wants to create a connection between the wearer and the garments in a long-term perspective. 

All images by Alexander Höllsberg